Cabela's is a direct marketer and specialty retailer that deals in outdoor recreation merchandise. This primarily includes the fishing, camping and hunting outdoor merchandise. Some of the other companies in its domain include Trophy Properties, Outdoor Adventures and Gun Library.
One of the distinctive features of Cabela's have been their retail stores. The retail stores of Cabela's don't really look like stores. They are more like the outdoor museums that bring the adventure to the store. Exciting and fun, all the way!!